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TikTok is introducing a fresh option that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread release. This shift coincides with a rise in AI content, driven by recent content generation software.

The Broader AI Trend

It has been noted that almost a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this material is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.

“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the option to increase or decrease of that, based on their own preferences,” said a company executive.

AI on the Platform

The platform disclosed that there are currently 1.3bn videos on its network identified as made with AI. In total, in excess of 100 mn media items are submitted to the platform each day, making clips made by AI a relatively small part of its complete catalog.

User Control Features

Viewers will be able to decrease or raise the amount of AI content they see by accessing the “manage topic” feature in the app and selecting AI-made media. Additional categories that can already be modified under the tool include news, fashion, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s rules require creators to identify “realistic” artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the service will henceforth apply an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is designed to stop users from trying to circumvent the labeling process.

Responsible AI Funding

The company is also introducing a two million dollar educational fund for professionals and groups to create educational content about using AI responsibly. This project will assist non-profit groups dedicated to training coding and technology.

Moderation Strategy

The platform has supported its content review process, during controversy over intentions to cut jobs for a large number of review team members in Britain. The company is planning to reduce hundreds of positions in its user protection division in London, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.

A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content before it has to be seen by people. The company stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to the use of its automated systems.

“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”